Real Estate Sales CRM

Close More Deals.
Sell Faster with AI.

The complete CRM for Kenyan real estate developers — manage leads, run WhatsApp & SMS campaigns, collect deposits via M-Pesa, and let AI tell you which buyers are ready to close.

M-Pesa built-in
WhatsApp campaigns
AI lead scoring
Works offline
sale.safehouse.co.ke/pipeline
Sales Pipeline — Riverside Heights
May 2026 · 48 active leads
Inquired 14
Peter Kamau
3BR Apt · Block A
Sarah Wanjiku
2BR Apt · Block B
Qualified 9
James Omondi
4BR Penthouse
Grace Mutua
3BR Apt · Block C
Offer Made 6
David Njoroge
2BR Apt · Unit 7
Closed ✓ 19
Ann Chebet
3BR Apt · Block A
KES 284M
Pipeline Value
KES 162M
Closed This Year
57%
Close Rate
Trusted by real estate developers
Platform Features

The Complete Real Estate Sales Stack

Every tool your sales team needs — from the first lead inquiry to signed SPA and M-Pesa deposit — all in one tightly integrated platform.

CRM & Lead Management

Capture leads from your website, WhatsApp, social media, and walk-ins. Score, segment, and nurture them through a visual deal pipeline.

  • Omnichannel lead capture & deduplication
  • Visual Kanban deal pipeline
  • AI-powered lead scoring
  • Full contact timeline & interaction log

Property Listings & Inventory

Manage your entire project inventory with unit-level pricing, floor plans, availability status, and a buyer-facing property portal.

  • Unit inventory with live availability
  • Floor plan & photo gallery per unit
  • Reservation & hold management
  • Buyer-facing property portal

Marketing Campaigns

Launch targeted campaigns via WhatsApp, SMS, and email. Segment your audience by location, budget, and property preference for higher conversion.

  • WhatsApp Business API campaigns
  • SMS blast & drip sequences
  • Email newsletters with templates
  • Campaign ROI & conversion tracking

M-Pesa Payments

Collect reservations fees, deposits, and installments via M-Pesa STK Push or Paybill. Payments auto-reconcile against the buyer's payment schedule.

  • Reservation & deposit collection
  • Instalment schedule management
  • Automatic payment reminders
  • Official payment receipts & statements

AI Sales Insights

SafeSale's AI engine analyses buyer behaviour to score leads, predict which deals will close, and surface the actions most likely to accelerate a sale.

  • Predictive lead scoring (Hot / Warm / Cold)
  • Deal closure probability forecast
  • Next best action recommendations
  • Team performance analytics

Offline-First Field App

Your sales agents work uninterrupted even without internet — at site visits, show houses, and remote locations. Data syncs when connectivity returns.

  • Full CRM access without internet
  • Offline lead capture & note-taking
  • Conflict-free background sync
  • Site visit checklists & photo capture
CRM & Lead Management

Every Lead Tracked. Every Opportunity Captured.

SafeSale captures leads the moment they touch your brand — a WhatsApp message, a website form, an event walk-in. Each contact gets a complete timeline of interactions, a deal record, and an AI-generated lead score so your team always knows who to call first.

  • Omnichannel lead capture — website forms, WhatsApp, Facebook Lead Ads, and manual entry
  • Smart deduplication — automatically merges duplicate contacts from different channels
  • Visual deal pipeline — drag-and-drop Kanban view with custom deal stages per project
  • Contact timeline — every call, message, site visit, and email logged automatically
  • Team assignment & follow-up tasks — assign leads to agents with automated follow-up reminders
Lead CRM — Riverside Heights
PK
Peter Kamau
3BR · Budget KES 8–10M · WhatsApp lead · 2 days ago
New
Hot 88
GM
Grace Mutua
3BR · Mortgage pre-approved · Site visit done
Viewing
Hot 76
JO
James Omondi
Penthouse · KES 18M · Prefers email comms
Contacted
Warm 61
SW
Sarah Wanjiku
2BR · Facebook Ad lead · Budget unclear
New
Cold 34
DN
David Njoroge
2BR Unit 7 · Offer countered KES 6.2M
Offer
Hot 92
Marketing Campaigns

Reach Buyers Where They Already Are

Launch multi-channel campaigns from inside SafeSale without stitching together separate tools. Target buyers by budget, location, property type, and purchase stage — then track open rates, click-throughs, and conversions back to closed deals.

  • WhatsApp campaigns — rich-media messages via WhatsApp Business API with image, CTA, and PDF brochure
  • SMS drip sequences — automated follow-up sequences triggered by lead actions
  • Email newsletters — drag-and-drop builder with project-branded templates
  • Audience segmentation — filter by budget, location, unit type, stage, and last activity
  • Full attribution — trace every closed deal back to the campaign that converted it
Active Campaigns
Riverside Heights — Launch Blast
Live
WhatsApp SMS M-Pesa CTA
2,840
Sent
68%
Opened
142
New Leads
3BR Promo — Mortgage Buyers
Live
Email WhatsApp
876
Sent
54%
Opened
38
New Leads
Q2 Re-engagement — Cold Leads
Draft
SMS Email
1,200
Audience
Sent
Fri 24
Scheduled
AI Sales Intelligence

Let AI Tell You Which Deals Will Close Next

SafeSale's built-in AI continuously analyses buyer behaviour — page views, message responses, site visit timing, and payment signals — to rank your pipeline by probability of closing and recommend exactly what to do next.

  • Lead scoring engine — behavioural signals combined with demographic fit for a 0–100 score
  • Closure probability — per-deal likelihood score updated daily as buyer activity changes
  • Next best action — AI surfaces the most impactful next step: call, visit, price revision, financing offer
  • Market demand signals — shows which unit types and price bands are generating the most interest
  • Sales team leaderboard — transparent agent performance metrics to coach and reward your team
.NET 9 AI Service
SQL Server ML
Real-time scoring
AI Insights — Today
AI Insight
David Njoroge is ready to close
David viewed Unit 7 floor plans 3 times this week and opened your last 2 WhatsApp messages within 5 minutes. His score jumped from 71 → 92. His counter-offer of KES 6.2M is within your margin threshold.
Recommended: Call today, accept counter-offer
AI Insight
3BR units have the highest demand signal
In the past 30 days, 62% of new leads specified 3BR as their preference. Current 3BR inventory: 8 units. Recommend prioritising 3BR campaign to Nairobi West and Ngong Road segments.
Recommended: Launch 3BR targeted campaign
Top Deal Scores This Week
David Njoroge
92 / 100
Peter Kamau
88 / 100
Grace Mutua
76 / 100
James Omondi
61 / 100
Property Listings & Buyer Portal

A Beautiful Buyer Experience That Sells for You

Every project on SafeSale gets a branded buyer-facing portal with live unit availability, floor plans, pricing, and an instant M-Pesa reservation button — shareable via WhatsApp and SMS campaigns.

  • Live inventory grid — unit-level availability, type, size, floor, and price in real time
  • Floor plans & gallery — per-unit photo gallery and PDF floor plan download
  • Instant M-Pesa reservations — buyers can pay a booking fee directly from the portal
  • Unit hold management — hold a unit for a buyer for a configurable period while documents are prepared
  • Shareable project link — one clean URL for your whole project to paste into any channel
Riverside Heights — Unit Inventory
Unit A-101 · 3BR
Block A · Floor 1 · 120m²
KES 8,500,000
AvailableGarden View
Unit B-304 · 2BR
Block B · Floor 3 · 85m²
KES 5,600,000
ReservedCity View
Penthouse · 4BR
Top Floor · 280m²
KES 18,000,000
Available360° View
Unit A-205 · 3BR
Block A · Floor 2 · 120m²
KES 8,500,000
SoldM-Pesa ✓
Total units: 48
Available: 24
Reserved: 5
Sold: 19
3x
Faster deal cycle vs spreadsheets
57%
Average close rate on AI-prioritised leads
KES 1B+
Property value transacted on platform
98%
M-Pesa payment reconciliation accuracy

Start Selling Smarter Today

Set up your first project in SafeSale in under 15 minutes. Import your leads, list your units, connect WhatsApp, and let AI show you where to focus — all for free.